Will cricket teams ever get big casino sponsors like ...

Will cricket teams ever get big casino sponsors like football teams?

Published on: Jun 14, 2021

Casino and sports go hand-in-hand when it comes down to sponsorships, with it almost being rather impossible not to see an operator’s logo when watching the competitive action of choice

Indeed, football is perhaps the biggest example of how casino sponsorships work, although they do generally provide a team with a significant amount of revenue to have their brand exposed to a potentially worldwide audience, depending on the club that is being represented.

Whilst many may look to simply play the latest and newest games by heading to https://www.platincasino.com/ie/new-games.html, many may look at the sponsors of their favourite sports teams to work out where they can go.

Cricket fans are yet to truly see big casino sponsors enter their game, however there is evidence that the snowball effect that these sponsorships can create once one is made might just be starting to happen in the sport.

Why are sports used and why can cricket be next?

It has been suggested by some that sport remains the easiest cross-sell for a casino to make, due to the fact that sports betting is one of the biggest betting niches available to punters throughout the UK’s gambling industry. Indeed, it is hardly a surprise when you consider that sports betting continues to expand and improve at astronomical rates throughout the world.

Due to the relationship that has been provided - which consists of sports teams also requiring the deals as they can be some of the most lucrative - casinos are able to target those audiences with ease and are more likely to attract potential punters in a way where they may have found it initially difficult to.

Warriors to be sponsored by Dafabet

Those that watch T20 in South Africa may be one of the first to witness a big casino sponsorship deal within the sport, as the Eastern Cape Wanderers will now be known as the Dafabet Warriors for their upcoming competition.

The cricket club are one of the flagship sides in the country and with a casino operator as huge as Dafabet is looking to get involved, it may only be a limited period of time before other big casino brands decided to look to enter the sport in the same way.

Casino brands already spend big on Cricket advertising

Just because the casino brands are not plastered across the shirts of cricket clubs or national sides yet does not mean that they are involved in the sport in a huge way.

Indeed, many of them put a lot of money into sponsoring certain tournaments and professional bodies, such as Bet365’s commercial partnership with Cricket Australia and Unibet’s official partnership with Essex, Surrey and Warwickshire in England’s red-ball game.

Furthermore, there have been plenty of TV deals between big online casino brands and the sport of cricket, with Unibet having sponsored the NatWest T20 Blast series with Sky Sports for the 2017/18 campaign, whereas Betfair sponsored Channel 4’s coverage of UK test cricket for the whole of 2005.